Syncaine posted an interesting article on his blog discussing why he thinks there hasn't been much uptake in the majority of MMOs released since World of Warcraft. Basically, he believes that just because you enjoy playing WoW, it doesn't mean you'll enjoy other MMOs.

The post goes on to say that there are many more non-MMO gamers than MMO gamers out there who simply can't fathom spending a monthly fee to repeatedly kill ten rats or grind out the perfect PvP character over several months time. They have much more accessible and engaging singleplayer RPGs or FPS games for that, right?

The main point he aims to make is that designers should stop chasing non-MMO gamers and focus on those who are already fans. On the other hand, hasn't our genre become a bit pigeon-holed as of late? Isn't the biggest and best part of an MMO the community aspect and not the DIKU-based über-grind? We hope so! Couldn't we maybe expand our acceptance of what MMOs are and challenge the boundaries of what they could be? Maybe that's a viable route toward making those who do not care actually care.

Metaplace introduced the world to a brand new technology two days ago -- the ability to embed a fully functional virtual world into any website or forum, anything that can handle HTML.

This upgrade allows Metaplace to act like a more enhanced version of Google's old Lively service. All you need to do is make a world, take the embeddable HTML code from it, drop it into your website, and you now have a full virtual world running in flash right inside of your blog post or forum thread. The world can be edited to your whims through the Metaplace builder, letting you create whatever you want to create inside of your space. Think of it like Second Life Lite.

We had more than a few questions for Raph Koster, the founder and creator of Metaplace, about this new upgrade for his virtual platform, so we caught up with him to pick his mind on Metaplace and virtual worlds at large.

Metaplace is quite large now, with well over 30,000 worlds created. How does Metaplace avoid spreading the population out too thinly, as, after all, these are social worlds? Is that a challenge for you guys?

It is. It is a challenge. Many of our worlds are empty at any given time. Many of them are people's "apartments" or "personal spaces." Everyone gets a world when they start out in Metaplace, and a large majority of them are unimproved.

What we've found out is that people really congregate in the well done worlds. Because of that, we've spent a lot of time on searching algorithms to find the worlds that people consider to be the best and the worlds that are the most populated at that point in time and then bring them up top to the user. We're also working on expanding our support for events, so when something interesting is going on in Metaplace all users will get a notification. This way they can click the link and go and check it out quickly. Yet, sometimes great worlds get lost for a time, but then they get rediscovered as people re-find them.

"Virtual worlds need to make that jump to become "ordinary," in a way"

We've also included a new feature, called the golden egg. This allows veteran users to market their worlds to others by purchasing this new item. The egg, which is 25,000 coins, can be placed in your virtual world for others to find. Once they find it and click on it, they get 500 coins as a present and are also given the location of another world that has a golden egg. Every world that has a golden egg in it is also listed in the golden egg world list. There's also a golden egg in Metaplace Central that "kicks off" the quest, so to speak.

Where do you see virtual worlds going in the future?

One of the big questions at the last convention I attended was, "What's next?" In some ways, we've already accomplished a lot of the dream. A lot of the things that people expected out of virtual worlds have come true.

We have mass marketed virtual worlds that aren't extremely popular, but, you know, popular enough. We've reached a level of penetration in entertainment that's quite high. But they haven't jumped to total mainstream acceptance yet.

I think that's the next step. Virtual worlds need to make that jump to become "ordinary," in a way. Having them become a key part of the web would be a key part of that. It's always been a mistake for us to think that virtual worlds will swallow the web. I don't think that's the way things are going. But I do think we'll be seeing a much tighter integration between virtual worlds and the rest of the Internet. I really think Metaplace is kicking the ball forward, in regards to that.

So what's the future for Metaplace, specifically?

We're always focusing on making it easier for users, in addition to hosting building classes so people can learn how to build new worlds. We also have a roadmap on our forums that contains a list of proposed features that anyone can check out, all of which is scheduled to come out in the next few months. We're still in the early days -- second month of open beta with a very soft launch -- and we're gonna keep building on what we got and make it easier for everyone to have a virtual world of their own!

Thanks for your time, Raph!

As we look back at the past several years of the MMO scene, we see a genre that has gone through significant evolutionary leaps. With those pioneering days of text MUDs and blocky graphics behind us, today we enjoy professionally developed games with impressive development teams and massive budgets behind them. The genre's depths have been thoroughly explored and we've even categorised the features we've come to love and expect from our favourite online retreats. Every part of the genre, from the types of gameplay available to the terminology we use, has been routinely evolving and redefining itself over time.

With professional MMO development soaring and a whole new generation of promising titles on the way, we stand on the cusp of what could be the next big evolutionary leap for online gaming. In the coming weeks and months, Massively will be examining how the MMO genre has been redefined during the current generation of games and where it's headed in the next. If you have something important to say on the topic, feel free to post a comment on page 2 or even write your own "Redefining MMOs" blog post and leave a comment with the URL.

In this introductory article, I ask why we use the terminology we do when talking about MMOs and if perhaps it's starting to change.

Yesterday, the news first broke that Blizzard had applied for a trademark on the name "Cataclysm", in the fields of computer games, paper-based products, and online entertainment services, according to an article at WoW.com. Speculation has spread across the blog-o-sphere as to what this new trademark could be. Could it be the next WoW expansion? More likely it's the name of their next-gen MMO they're said to be working on.

But what if it's not? As the WoW.com article points out, StarCraft: Ghost was also trademarked, and it never actually materialized. Is this Blizzard trying to throw us a curve ball, or is it really a solid lead into what could be Blizzard's second go at a successful MMO? Of course it's all speculation at this point, but from the information presented, do you think Cataclysm is the next Blizzard MMO?

This is an original opinion piece written by someone who has been following Warhammer Online since November 2007. Comments are open on page three.

Many people claim WAR is a total fail-whale of an MMO. I can see sides of their argument, but I don't believe it's completely true. The "fail" perception mostly comes down to the expectations that were set by Mythic and EA and then never fully delivered upon. It's no secret they were aiming for 500k+ subs and then missed the mark (by about 200k), but it got me wondering... Who is/was WAR's target audience? Was their potential audience actually big enough to support their aspirations?

Let's go back. Waaaaaaaaaaay back. Let's pretend we were a fly on the wall in a Mythic/EA/Games Workshop boardroom as they were discussing the original vision and design direction for WAR. One of the first steps you take before developing any product is to define your target audience or demographic. Knowing your audience gives you better direction and allows you to focus your efforts and design decisions more clearly.

Gaikai is a new game streaming service that's currently in development, which was first announced at GDC 2009 (and later was apparently previewed by game publishers at E3 2009.) We've since mentioned Gaikai a few times at Massively, and how the service could bring MMOs (and other games) to devices like netbooks that don't have adequate graphics capabilities to run these titles. Gaikai will use "Streaming Worlds" technology to do all the graphics crunching on remote servers and then stream games to your computer via a web browser. In effect, you're playing the game as a video stream. No client install required, no patching needed.

Given the reactions we've seen from gamers in our own comments and elsewhere on the web, skepticism abounds. Perhaps seeing is believing though, as Gaikai's David Perry has put out a video demo of the service today, explaining Gaikai to viewers as he plays several games, namely World of Warcraft and EVE Online. No doubt there will still be skepticism, but it's good to get a first look at the service. Perry makes a few details about the demo and the service itself clear on his blog: the data travel distance in the demo is 800 miles; this is a (non-fiber) home cable connection; it works over wi-fi and with netbooks lacking 3D graphics cards; any clicking sounds heard are only from Perry's wireless headset mic.

We've got a video embed of the Gaikai technology demo for you below, where you can see World of Warcraft and EVE Online played via a browser:

With the recent news of China banning the exchange of virtual currency for real world currency, it brings up the future of gold farming in that country, and possibly the world. While China is certainly not the only country which employs MMO gold farmers, it's often labeled as the biggest offender. There is certainly a difference between trading real world money for virtual money and trading virtual money for real world money, but this new China legislation shows that the legalities of both practices are becoming real issues to lawmakers.

So we're curious to know how you feel about the whole process of trading in either direction. It was once a stigma among gamers, but many companies are adopting this practice in a legal way, conducted by item stores and in-game currency exchange. Besides the fact that these item malls are supported by the game studios, do you see a difference? If so, what are they? Discuss!

Some of the key members of the DC Universe Online team will speak at Game Developers Conference (GDC) Austin 2009, in a session titled "Why We Need Heroes and Villains in Games". The DC Universe Online team members on hand will include Jim Lee (executive creative director); Marv Wolfman (writer); Christopher Cao (studio creative director); and Jens Andersen (creative director).

The 'takeaway' from the session intro reads: "This philosophical lecture will give attendees insight into the challenges and issues game designers and writers face when making characters good and evil. More importantly, attendees will leave with a better understanding of why this tension between good and evil is so critical -- not only for telling a good story, but for making a video game."

This sounds interesting, and hopefully it's a sign of the emphasis they're putting on storytelling in DC Universe Online. GDC Austin will run from September 15-18, and we're hoping to bring you news from the event.

[Via GamesIndustry.biz]

Let's face facts -- people don't like admitting that they don't know something or need help. They'd rather hammer at the problem until they solve it themselves, or they'd rather ask a trusted friend for help. Kids are super guilty of this, as they'd rather not tell an adult when they can't do something themselves.

So how do you work with kids when you're the support staff of their favorite game?

Steve Wilson, customer service manager of FusionFall, decided to do some digging with support groups to find what they could do better in their customer support. What did he find out? Simplicity is key -- something that goes way beyond just the 8 to 13-year-old demographic.

Customers don't want to be railroaded through a knowledgebase, nor sent to be put on hold with phone support. They'd rather perform a quick in-game chat to have their problems solved.

He also found out that players would rather consult with other players than a member of a support team, which is why why FusionFall puts such a strong emphasis on their community forums and the support section. Players can ask questions of their fellow players while a support agent can chime into the threads when necessary. It maximizes the agent's time, and it allows the player to feel comfortable. A win-win all around!

[Via Parature]

The Chronicles of Spellborn only launched a few months ago, but they've already announced that they're going to "re-develop" the game as a free-to-play title. Acclaim Games stated on Monday: "The development is planned to carry into 2010 and will include several enhancements and changes to the current game. The enhancements and development of the new model will be carried through a joint venture between Spellborn NV and the development studio of Frogster Asia Co. Ltd based in Seoul, the Korean studio bringing its expertise in the field of free-to-play and micro-transactions."

Once this re-development is complete The Chronicles of Spellborn will cease to be a subscription game and will switch over to the free-to-play model. We're not sure if there will be any further development on TCOS as it exists now, but a post on the game's EU forums by community manager Kelas stated, "For now, the servers and system (subscription) will remain the way it is. There are still people available for running the daily work and systems."

When most people think of Vanguard, they usually remember that the game had an extremely rocky launch period. A lot of things were changed and fixed after the game was sold to Sony Online Entertainment. The original developer Sigil Games Online (headed by former SOE superstar Brad McQuaid) was also sold in this deal. McQuaid's blog welcome-page mentions that he's been on a break from the games industry since the above events in 2007, but "as of late, he's starting to get that itch again...". It was probably this itch that prompted him to start a multi-part post-mortem of his time with Vanguard at his blog.

McQuaid said that he will be addressing topics in chronological order, and part one deals with what he calls the first big mistake that Sigil made: get everything in writing.

"The first mistake that would have a serious impact later in development was the verbal agreement with Microsoft that Vanguard was to be a first rate, AAA title."

It sounds like a change at Microsoft led to a completely different level of support for Vanguard; less funding, less time, and overall a different outlook on what Vanguard was to become.

"So the moral of the story is one that should have occurred to us: get everything in writing, get it into the contract, because even a company like Microsoft can suddenly undergo significant changes to its management and teams. And when those changes do happen, you might as well be dealing with a new company – anything and everything can change, and change quickly."

Part two of the post-mortem will be dealing with the good and bad aspects of creating an all-star team, and we'll bring it to your attention when it surfaces.

So the beta launcher is finally un-betaed! Sony has officially pushed the Station Launcher into the "final version," dropping in voice chat, simplified menus, faster servers for downloads, and the ability to run the launcher without administrative rights as well.

The fun stuff, however, is really contained within the voice update. This new voice, dubbed "station voice," lets you communicate with friends from within the game or outside of the game. Creating a room from outside of the game is done with your in-game character, letting people who are on the station launcher join you, or people inside of the game join your room from the inside, no launcher required.

Plus, the other new features like the upgraded servers that will give more downstream bandwidth for game updates, are certainly nothing to sneeze at.

This doesn't mean that Sony is done with upgrading and changing the launcher, as they've already pledged to continue taking user feedback and pushing that into their product to constantly make a better launcher.

For the full patch notes, check them out on the EverQuest forums, located in this thread.

Gold farmers. We know you hate them... We know. And we've mentioned the associated gold spam as being the bane of many MMO players' existence a number of times in the past. But is the situation ever going to change?

Perhaps, given the new legislation coming out of China this week. Of course while all gold farmers certainly aren't based in China, a substantial percentage of gold farming operations are in fact run from the country. Such operations may now find themselves under greater scrutiny by the Chinese authorities; the government has now established its first official rule on the use of virtual currency in China.

Essentially, it states that virtual currency cannot leave the sphere of influence of its issuer. (Exact wording: "The virtual currency, which is converted into real money at a certain exchange rate, will only be allowed to trade in virtual goods and services provided by its issuer, not real goods and services.") If the law is actually obeyed and enforced, it would curb all manner of black market activities in China connected with the virtual.

Lord of the Rings Online is coming to China later in the year, thanks to CDC Games and their partnership with Turbine. CDC Games is one of the largest online gaming distributors in China, and is said to be a pioneer in the 'free-to-play, pay for merchandise' business model in that country.

Despite what are said to be significant changes in the game from the version now played in North America, Europe, Russia and South Korea, the Chinese closed beta has been going very well for CDC with an 80 percent activation rate. These 'significant changes' include an enhanced PvP function, which CDC believes will cater more towards the Chinese playerbase that they already know so well.

Considering CDC Games' work with F2P games, we're curious about other 'significant changes' including a new business model for China, although there has been no official word on this.